What kind of disc packaging do you want?
None

Discs are supplied to you in bulk, on 100 count spindles, or "cake boxes". You stuff 'em, sleeve 'em, stick 'em, or do whatever else your discs' destiny would dictate.

Bulk CD and DVD
Windowed Paper Sleeve

Ahh, the ubiquitous windowed paper sleeve. When your brilliant label design says it all, and you need it on a budget, the old stand-by is hard to beat. It's a clean, inexpensive method that offers basic protection, easily inserted into more rigid packaging. 

Windowed paper sleeve
Pros:
  • Inexpensive
  • Showcases label design
  • Tyvek®, poly, adhesive, mailers, clear and other variations available
  • Colors available
Cons:
  • Paper - not rigid (fiberboard mailers are rigid)
  • Not particularly attractive
Clamshell

Clamshells offer up another inexpensive alternative to the jewel case that's becoming more popular all the time. Clear cases expose disc labels like a paper sleeve, and snap securely closed, protecting the disc in a rigid, thin enclosure.

clamshell
Pros:
  • Relatively inexpensive
  • Rigid
  • Colors available
  • More attractive than paper sleeves
  • Low profile
Cons:
  • No way to add printed material
DVD case with printed insert

The most bang-for-buck, particularly for DVD-Video, is the extremely popular DVD-safe or Amaray case. It securely protects the media, makes a great presentation, and allows for a full- color sleeve insert. Clips inside allow for a printed sheet or booklet insertion. We think this is the best way to package all kinds of content: it's easy to ship, allows for sophisticated graphic design, increases retention and perceived value.

DVD case with sleeve
Pros:
  • Good value
  • Colorful, industry standard presentation
  • Securely protects discs
  • Available in multi-disc configurations
  • Stores with end-user's existing videos/software
  • Great for short-run/quick-turn jobs
Cons:
  • Not the least expensive
Retail-ready jewel case

The standard jewel case is still THE way to deliver commercial music, and can be a good option for some other types of content. If you want your product to exist happily along side other jewel cased items on the shelf, or in people's collections, this is the way to go. We typically won't recommend the jewel case for very many applications outside of the music industry, as it's not particularly cheap, and in our experience, the cases themselves can break in about 8 different ways.

CD in jewel case
Pros:
  • Good value
  • Industry standard (still) for CD-Audio
  • Booklets and tray cards allow for extensive graphic design
  • Securely protects discs
  • Stores with end-user's existing CDs/jewel cases
  • Optional over-wrap, barcodes, more, available
Cons:
  • Not the least expensive
  • May require graphic design fees for printed pieces
  • Breaks relatively easily
Other more sophisticated option

If you'd like to really stand out in the crowd, there are a myriad packaging product variations, printed piece configurations, total custom printed packaging, and unique approaches to media packaging. Let's talk about your product, budget, and plans, and then find the right presentation for your disc that will fit right in with the rest of your marketing strategy.